Making Bookkeeping Marketing Interesting: What I Learned from Pilot.com’s B2B Content Growth Strategy

I have never ever in my entire life heard a founder or a business owner say, “I can’t wait to buy accounting software. - Waseem Daher

Let’s talk about bookkeeping. No, don’t run away yet! I promise this will be more exciting than it sounds. Recently, I’ve been diving into the brains behind Pilot.com, the folks who’ve cracked the code on how to turn the often mundane world of bookkeeping, tax, and CFO services into a magnet for small businesses, especially startups.

Pilot.com is a finan…